Build free tools
to grow your project
Discover how successful indie hackers and companies built free tools to generate leads, boost SEO, and accelerate growth
Get inspired by the best 👇
Wait... what is a "free tool"?
A free tool is a standalone utility that solves a specific problem for your target audience. It's separate from your main product and designed to bring traffic, demonstrate your expertise, and convert visitors into customers through SEO and word-of-mouth.
Why build free tools?
Get discovered by your ideal customers through organic search
Show your expertise and build trust before selling anything
Capture leads who are already interested in your solution
Create viral word-of-mouth when people love your free tool
Why I built FreeToolsLand?
Axel Schapmann
Founder of FreeToolsLand
Indie hacker
I worked with lemlist for 9 months building free tools that generated hundreds of leads.
I saw firsthand how powerful this strategy is. But here's the problem: it's not documented anywhere.
Most companies keep their free tool strategies secret. They don't share how they built them, why they work, or what results they get.
That's why I created FreeToolsLand - to collect the best examples and share the strategies that actually work.
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