Unlock the secret strategies
behind successful free tools
Learn how top companies use free tools to generate hundreds of leads, boost SEO rankings, and accelerate growth
Featuring strategies from HubSpot, Ahrefs, Canva, lemlist and more
Wait... what is a "free tool"?
Let me explain with real examples from successful companies
A free tool is a standalone utility that...
Isn't part of your main product - it's separate and focused
Solves a specific problem that your target audience has
Brings traffic through SEO and word-of-mouth
Shows your expertise to convert visitors to customers
Here are some examples you probably know:
LogoFast
Quick logo generation showcasing design automation capabilities
Website Grader
Analyzes websites to demonstrate marketing expertise and capture leads
Free Backlink Checker
Shows the power of their SEO database to convert visitors to paid users
Now you get it! These tools aren't their main business - they're growth engines 🚀
Ok... so I can use free tools for:
Here's what happens when you build a great free tool
Get discovered by your ideal customers through organic search
Show your expertise and build trust before selling anything
Capture leads who are already interested in your solution
Create viral word-of-mouth when people love your free tool
Sounds good? Let me show you how the best companies do it 👇
Why I Built FreeToolsLand
My experience with lemlist opened my eyes to this hidden strategy

Axel Schapmann
Founder of FreeToolsLand
Indie hacker
I worked with lemlist for 9 months building free tools that generated hundreds of leads.
I saw firsthand how powerful this strategy is. But here's the problem: it's not documented anywhere.
Most companies keep their free tool strategies secret. They don't share how they built them, why they work, or what results they get.
That's why I created FreeToolsLand - to collect the best examples and share the strategies that actually work.
"Free tools are the most underrated growth strategy. When done right, they're lead generation machines that work 24/7."
Get personalized free tool ideas
Tell us about your business and get custom free tool ideas that will drive growth for your specific industry and audience
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Ready to Get Inspired?
Browse tools from successful companies or solo founders and discover what works
Companies
Learn from established businesses and their proven strategies that generate millions of leads
Browse CompaniesIndie Hackers
Discover creative tools from solo founders building innovative solutions in public
Meet Indie HackersOr explore all tools at once and find your next growth opportunity
Browse All ToolsFrequently Asked Questions
Everything you need to know about FreeToolsLand and how it can help grow your business
Is FreeToolsLand really free?
Yes, completely free. You can browse all tools, learn strategies, and get inspired without paying anything. No hidden costs, no premium tiers.
How do you find these free tools?
I manually research and curate tools from successful companies and indie hackers. Each tool is verified to be actually free and valuable for business growth.
Can I submit my own free tool?
Absolutely! If you've built a free tool that provides real value, I'd love to feature it. Just reach out with details about your tool and how it helps businesses.
How often do you add new tools?
I add new tools weekly. The directory is constantly growing as I discover more companies using free tools successfully for lead generation and growth.
Are these tools actually effective for business growth?
Yes. I only include tools from companies that have proven success with this strategy. Many of these tools have generated millions of leads for their creators.
Do you get paid to promote these tools?
No, this is not affiliate marketing. I don't get paid by companies to list their tools. This is a genuine resource to help you learn from successful strategies.
Can I build my own free tool based on what I see here?
That's exactly the point! Use these examples as inspiration for your own free tool strategy. Learn what works and adapt it to your business.
How is this different from other tool directories?
Most directories just list tools. FreeToolsLand focuses specifically on free tools used for growth, with context about the companies behind them and their strategies.
Start exploring free tools that actually work
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