FreeToolsLand
Discover Growth Strategies

Unlock the secret strategies

behind successful free tools

Learn how top companies use free tools to generate hundreds of leads, boost SEO rankings, and accelerate growth

Explore Free ToolsSee Case Studies

Featuring strategies from HubSpot, Ahrefs, Canva, lemlist and more

Wait... what is a "free tool"?

Let me explain with real examples from successful companies

A free tool is a standalone utility that...

Isn't part of your main product - it's separate and focused

Solves a specific problem that your target audience has

Brings traffic through SEO and word-of-mouth

Shows your expertise to convert visitors to customers

Here are some examples you probably know:

Marc Lou favicon
Marc Lou
LogoFast

Quick logo generation showcasing design automation capabilities

logofa.st
HubSpot favicon
HubSpot
Website Grader

Analyzes websites to demonstrate marketing expertise and capture leads

website.grader.com
Ahrefs favicon
Ahrefs
Free Backlink Checker

Shows the power of their SEO database to convert visitors to paid users

ahrefs.com/backlink-checker

Now you get it! These tools aren't their main business - they're growth engines 🚀

Ok... so I can use free tools for:

Here's what happens when you build a great free tool

1

Get discovered by your ideal customers through organic search

2

Show your expertise and build trust before selling anything

3

Capture leads who are already interested in your solution

4

Create viral word-of-mouth when people love your free tool

Sounds good? Let me show you how the best companies do it 👇

Why I Built FreeToolsLand

My experience with lemlist opened my eyes to this hidden strategy

Axel Schapmann

Axel Schapmann

Founder of FreeToolsLand

Indie hacker

I worked with lemlist for 9 months building free tools that generated hundreds of leads.

I saw firsthand how powerful this strategy is. But here's the problem: it's not documented anywhere.

Most companies keep their free tool strategies secret. They don't share how they built them, why they work, or what results they get.

That's why I created FreeToolsLand - to collect the best examples and share the strategies that actually work.

"Free tools are the most underrated growth strategy. When done right, they're lead generation machines that work 24/7."
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Ready to Get Inspired?

Browse tools from successful companies or solo founders and discover what works

Companies

Learn from established businesses and their proven strategies that generate millions of leads

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Indie Hackers

Discover creative tools from solo founders building innovative solutions in public

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FAQ

Frequently Asked Questions

Everything you need to know about FreeToolsLand and how it can help grow your business

Is FreeToolsLand really free?

Yes, completely free. You can browse all tools, learn strategies, and get inspired without paying anything. No hidden costs, no premium tiers.

How do you find these free tools?

I manually research and curate tools from successful companies and indie hackers. Each tool is verified to be actually free and valuable for business growth.

Can I submit my own free tool?

Absolutely! If you've built a free tool that provides real value, I'd love to feature it. Just reach out with details about your tool and how it helps businesses.

How often do you add new tools?

I add new tools weekly. The directory is constantly growing as I discover more companies using free tools successfully for lead generation and growth.

Are these tools actually effective for business growth?

Yes. I only include tools from companies that have proven success with this strategy. Many of these tools have generated millions of leads for their creators.

Do you get paid to promote these tools?

No, this is not affiliate marketing. I don't get paid by companies to list their tools. This is a genuine resource to help you learn from successful strategies.

Can I build my own free tool based on what I see here?

That's exactly the point! Use these examples as inspiration for your own free tool strategy. Learn what works and adapt it to your business.

How is this different from other tool directories?

Most directories just list tools. FreeToolsLand focuses specifically on free tools used for growth, with context about the companies behind them and their strategies.

Have another question?Feel free to reach out on Twitter or email
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